Carlsberg Singapore recently held a gift with purchase promo to drive sales during the Chinese New Year Season. For every Green Label 24 can pack purchased, one would get a free prosperity single glass set. For every 28 can pack, you will get a prosperity twin glass set.
With celebrations throughout this festive season, this promotional gift is indeed very attractive! The marketing strategy of creating 2 different promotions will draw greater attention to the 28 can pack, increasing profit margins greatly.
This promotional item is also embossed with the logo, creating distinct marks on the shot glasses. Using such printing methods is a form of branding that could provide long term marketing effect. Coming along with a gift box, it increases the perceived value and could be given away as gifts to your guests as well!
For more posts on shot glasses…
- Jameson On Pack Promo at Target
- Wen Jun Cognac Promo at Las Vegas DFS
- Jagermeister On Pack Promo
- Southern Comfort Cajun Thunder Gift Pack
- Carolans On Pack Promo at Target