An icon of the Australian power tool industry, Sidchrome has launched a promotional offer on its website: spend more than AU$80 on their online store and customers stand a chance to win a red retro bar fridge.
Quite an amazing promotional gift, isn’t it?
Promotional Event – Sidchrome Retro Fridge
It is an excellent promotional product for two reasons :
- IMPACT – a high-value promotional item that encourages customers to hit $80 in their cart to could participate in this lottery. This gift-with-purchase idea definitely drives sales.
- VISIBILITY – A conventional item that would be used in the household, the colours and branding would ensure high brand recall each time one opens the fridge!
- Utility – Very much appealing to their core client group.
Sidchrome’s communication budget was probably huge for this promotional campaign but the R.O.I is assured both in the short and long run.
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