Using GWP to increase brand awareness is a great advertising strategy to capture customer attention and boost brand recall. It is particularly efficient if you combine it with licensed characters that people know and recognize.

The famous soda brand 7up has well understood it and they decided to offer their customer these amazing Marvel’s Avengers figurines (1:6) as GWP through Circle K shops in Hong-Kong. Circle K is a chain of convenience stores all across Hong Kong.

GWP Promotion – Avengers Figurines by 7up

It is very simple to get your hands on these figurines – just spend more than 15 HKD on 7up products and send a SMS to 6622 2962 and you will be able to receive the figurine.

Using licensed characters in your GWP Promotion

We really love the use of licensed characters in this promotion: it is a great way for brands to promote themselves. If your brand is not sufficiently recognized on its own or you simply want to make it more attractive to customers, think of combining it with famous or upcoming licensed characters. Your company will surely benefit from the use of these popular characters.

In order to do so, your company will simply need to buy the right to use the characters for your GWP. It is an important decision to make on which licensed characters should be selected, thus ODM can help you to analyze your promotional needs and aid you in this decision. Contact ODM staff if you have any inquiries or check out these related blogs: