Hello Kitty is currently using an interesting gift with purchase in French Carrefour supermarkets. For the purchase of the Hello Kitty magazine (costing €9,90) get a free pair of branded Flip Flops. Sanrio license Hello Kitty is used a great deal in the promotional gifts field.
This brand has spread globally and developed licensing arrangements worth more than $1 billion annually. Hello Kitty can be found on a variety of consumer products ranging from school supplies to fashion accessories to credit cards to even cars!
Flip Flops are a very simple to produce and can come in different colours, shapes or materials. It is a very efficient way to promote your brand since your clients will wear them openly especially at summer time.
Have a look also at related blogs mentionning flip flops (called Thongs in Australia).
