Cereal boxes are often sold along with a gift with purchase. Most of the children are strongly influenced by this promotional gift so it is very important for the brand to choose the right promotional item.
Recently spotted at Carrefour China, Kellog’s is doing a promotion, advertised with Shelf Talkers, to attract more customers. Buy a box of Kellog’s and get a Hello Kitty plastic figurine. The Japanese mascot comes in 5 designs, a nice collection to encourage repeat purchase.
Other blogs that might interest…
- Hello Kitty Flip Flop Promotion
- McDonalds Hello Kitty Promo – The Cosplay Party
- Nestlé promotional products on-pack. France
- Gift with Purchase on Cereal Box