The Hong Kong Toys and Games fair show is currently running at the HK Exhibition center in Wanchai. The HK Licensing show and the Hong Kong Baby Products fair are also on at the same time in different halls.
The Licensing show is now firmly a part of this annual Toy trade fair (by far the biggest in Asia) with an expanded number of exhibitors showcasing licensed characters.
The main target for licensing shows..
- marketing agencies in the region looking for well known properties for use in promotional campaigns
- factories hoping to add value to their offering unique intellectual properties.
- toy industry professionals looking for new trends
The atmosphere was vibrant and lots of business was being done. Over the coming days ODM will showcase some products we found at the shows.