toys headerOrganised by the HKTDC and held at the HKCEC between 10-13th January 2011, the Hong Kong Toys & Games Fair is the biggest toy industry event in Asia and the second largest in the world.

This fair takes place on an annual basis and provides exhibitors with the opportunity to launch new products to a worldwide audience. Last year, the show was visited by more than 33,000 trade buyers from 125 countries and regions.

Those trade fairs are great source of business for numerous participants:

  • Factories looking for new business opportunities
  • Marketing agencies seeking innovative and unique products for their next promotional campaigns
  • Toy industry professionals hunting for the next trend

ODM will ,of course, be present throughout the fair and will showcase some of its findings on this blog.

Exhibits include educational toys & games, hobby goods, magic items, outdoor & sporting items, paper products & toy packaging, video games, along with Brand Name Gallery for branded toys.

The HK Licensing Show section is where ODM expect to see lots of action but we will visit all.