We found yet another gift with purchase promotional offer taking place in Ireland. Nescafe, one of the worlds leading instant coffee providers, is at the origin of the promotion.
For the purchase of 200g of gold blend instant coffee, customers will receive convenient travel coffee mug as a gift. To make the offer even more appealing and eye-catching, Nescafe wrapped the products in a classy packaging.
This type of offer always puts the firm in win-win situation:
- Drive sales of the product
- Showcase your brand overtime, the travel mug will be reused in the future
- Support trial buying
- Packaging provide superior POS to stand out on shelves.
By providing customers with a gift from which they will benefit regularly while displaying its logo, Nescafe effectively implemented the right promotional strategy.