During a recent visit to the island Samui in Thailand we found a local in shop promotion done by the FamilyMart chain. On first sight this simple looking promotional product could be quite successful, read below to know why.

 

FamilyMart’s in shop promotion

In shop promotion by FamilyMart

In shop promotion by FamilyMart

The in shop promotion is done to promote the island Samui in Thailand. The tank top is made of high quality materials with a clear print on it, using high quality materials is important to increase the lifetime of the product. In this case it will take longer before the colours become vague and the print vanishes. The blue and white colour that are being used for this shirt are the same as the blue and white colour in the FamilyMart logo. Additionally, below the text “I love Samui” is a clear print of the logo of the supermarket.

 

Boost sales with in shop promotion

In shop promotion is especially popular in supermarkets due to the high level of competition. Getting noticed in a supermarket is difficult, to succeed you will need to be creative. Most companies offer an on pack promotional item with their product, this in combination with a special POS-display to get extra attention. Using a local thing for example the place where the shop is located or a famous tourist attraction nearby can give an extra reason for a customer to buy your product. In this case customers will buy this shirt as a souvenir of the island Samui and in addition every time they wear the shirt they will also indirectly show your logo to their family and friends.

 

If you would like to know more about in shop promotion or other promotional products, please do not hesitate to contact us or our sister company Mindsparkz for bespoke products.