With the world cup going on at the moment in Brazil, Sony tries to boost sales with in store promotion on their latest camera. When buying the Sony 7R in Hong Kong, you will get a whole promotional package with the camera.
In store promotional package of Sony
The world cup promotion of Sony includes several items. The first one is a t-shirt with the mascot and name of the world cup and on the other side the brand name. The shirt is made of high quality materials with a clear print. The second item is a camera bag, the bag has a high quality look and is branded on all sides with the Sony logo. The next item is a lens pouch with a nice eye-catching design. The fourth item is a notebook branded with Sony and the world cup logo. The last item is the most noticeable one, it is a scale replica of the world cup. This cup is a high quality replica with a high level of detail. Furthermore, the plinth of the cup displays once again the brand Sony as well as the logo of the world cup. These tiles are also made of high quality metal. Additionally, this miniature world cup comes with its own branded box. To summarize Sony did a great job with these promotional products, they are all made out of high quality materials and do add value to the product. Also jumping on the world cup mania may even increase their sales with this great in store promotion.
If you are interested in more promotional items for camera’s, please have a look at our other blogs below:
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