Spotted interesting instore marketing idea in Chinese supermarket: Guylian is offering its Belgian chocolates in a zipped plastic packet.
Guylian is Belgian chocolate manufacturer famous for its exquisite chocolates and its seahorse symbol. As a leader in the confectionery industry, the company also offers refined boxes and interesting packagings to take inspiration from.
The instore marketing idea you see here above consists in an on-pack promotion composed by the actual chocolate box and a free additional zipped bag. The packaging is in transparent plastic with zip closing and handling. The borders are reinforced and Pantone matched, plus the handling is also branded with their logo.
In front of all those products, how can you make your instore package marketing efficiently? There are several solutions and alternatives and this example is one of those. The zipped plastic bag does not stand out as an creative packet or for the catching design, but for the idea itself.
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