Marketing Advantages of Using A Liquor Bottle Lighting
Creating a captivating and memorable experience is the key [...]
Jameson, an Irish whiskey, recently held an On Pack Promo at Target Departmental store in Las Vegas. For every promotional pack purchased, customers would get 2 shot glasses for free.
This promotional gift provides convenience for customers and printing of brand logo provides long term marketing effect. However, we thought this promo could be improved if the promotional item was a whiskey glass or perhaps a whiskey flask. This promotional product would fit the promo perfectly.
Jameson’s on-pack promotion will help to invrease brand visibility. Even when a promo campaign will be finished customers will continue to use these promotional shot glasses. In the case of advertising, having customers continuing to use the branded shot glassesafter the campaign has concluded will allow for an increase in brand awareness and recognition.
Since a promotional shot glasses are a versatile promotional item, customers will always use it. This will create a higher rate of brand recall. Furthermore, the custom Jameson shot glasses will generate buzz, thus increasing brand awareness and recognition.
On Pack Promotions like these help you to increase sales! Customers love receiving free gifts with their purchases. This makes customers feel valued and that the brand cares for them. What makes this On Pack Promotion promotion even better is the high-perceived value and versatility that the shot glasses possesses. Customers will be inclined to buy from you since your product is fun and interesting, not easily found elsewhere. This will help in boosting sales.
Check out below for more whiskey related posts…
An On-pack promotion is a type of sales promotion strategy that encourages shoppers to purchase their products by offering a free gift. It is a subset of gift-with-purchase. Unlike Redemption Gifts, these gifts are integrated onto the packaging which is much more visible in retail.
Shakers, drinking glasses, wine glasses, drinking games, and coasters are some popular gifts that go along with alcohol & cocktail mix.
A gift-with-purchase is a sales promotion strategy brand managers use to encourage impulse purchases. It gives customers an added value by offering a gift for purchasing their product. The gift is usually different from the core product, but is ideally complementary to the product.
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See also the travel adaptor promo by Jameson.
https://www.theodmgroup.com/2010/07/23/jameson-pos-in-shanghai-airport/