The aim of this street campaign was to promote their new line of Wild Jolly Shandy. The drinks company invited passers-by to take a picture with their models and gave them a complimentary Jolly Shandy frame, along with their photo, in return.
Jolly Shandy has done a great job by deciding to promote its brand next to a big event and to distribute cold drinks free of charge in the hot summer weather. This campaign was a success judging by the snaking line seen in the following picture.
ODM thinks this is a rather creative and fresh concept opted by Jolly Shandy and giving away a picture as well as a photo frame with it, definitely helps with brand recall and increasing the brand’s visibility.
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