Windows Phone Promotion in Hong Kong

Last weekend, Windows Phone held a fun promotion at a Nokia Lumia booth. Guess what? Branded Windows Phone LED Fans were given out to passers-by for free!

This promotional product is very cool and especially useful under the scotching sun! As the fan spins, a strip of blue LED lights attached to one of the blades slowly illuminates the words “Windows Phone”, letter by letter… After a few seconds, the words then rotate around the fan, before the words slowly disappear and the words “Simply Faster” appear and disappear starting the loop again. This is a form of branding as well!

Apart from that, the battery operated fan is also branded with Windows Phone and the Microsoft logo. This certainly boost brand awareness and strengthen brand recall…

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