Jolly Shandy decided to hold a marketing campaign along the bridge to Hong Kong Convention Centre, where the ACGHK is being held, this week.
The aim of this street campaign was to promote their new line of Wild Jolly Shandy. The drinks company invited passers-by to take a picture with their models and gave them a complimentary Jolly Shandy frame, along with their photo, in return.
Jolly Shandy has done a great job by deciding to promote its brand next to a big event and to distribute cold drinks free of charge in the hot summer weather. This campaign was a success judging by the snaking line seen in the following picture.
ODM thinks this is a rather creative and fresh concept opted by Jolly Shandy and giving away a picture as well as a photo frame with it, definitely helps with brand recall and increasing the brand’s visibility.
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