Kellogg’s have launched another interesting promotion. Customers just have to buy three special promotional packs of cerials to redeem a special sip & tip bowl for free.
This is a great promotional idea because customers buy more cerials to receive the bowl and get rewarded by this nice promotional item. Additionally this promotional gift is branded what increases recognition for the cereal company.
To sum it up: This bowl is a good promo item because of the association between cerials and bowls. Customers will be influenced by the branded bowl, therefore it is a nice incentive product as well.
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A few words for our German followers:
Kellogg’s hat eine neue Promoaktion gestartet. Eine Kellogg’s Schale bekommt jeder, der drei Aktionspackungen kauft und die jeweiligen Promocodes auf der Homepage eingibt. Das ist eine gute Idee, denn dieser Werbeartikel führt dazu, dass Kunden, die normalerweise nur zwei Packungen kaufen würden, durch die Schale dazu animiert werden nun doch drei zu kaufen.
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