Lipton is famous for its numerous promotional campaigns and the creativity of the items it offers. Their China office is continuing this trend.
In the following posts we showcase a couple of promotions by the Tea Company over the last few weeks. Case studies and analysis help us to better understand what goes into making these promotions a success.
Take a look at the Lipton mug and Z stirrer which are part of its gift with purchase program. A few reasons why those item will probably make a successful promotional campaign:
Combined together, these definitely position Lipton ahead of the competition and nurture its existing brand visibility and goodwill. A lesson that all promotional products professionals could learn from.
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Lipton cup and Z stirrer are an excellent promotional coupling. Try exchanging the Z tool with a Tea Tool http://www.teatool.com