Lynx Deodorant launched a big promotion for the summer season in the United Kingdom exclusively. Any customer aged 18 and over that purchases a can of deodorant or antiperspirant is eligible to enter the contest to win one of the thousand’s of prizes. The customer enters the contest by sending a text message with the information of the bar code of the Lynx product he just purchased.
There are many various types of products to win. The promotion chooses winners every hour during the entire running period of the promotion. Some of the more basic gifts being handed out during the promotional campaign are Lynx branded Frisbees, branded headphones, “7Digital” Mp3 dowload vouchers, a 50£ Sunglass Hut voucher and many Spotify Premium and Unlimited accounts. The best gift being offered to clients are three two night trips on “The Lynx Boat”. These trips come with a cash gift of 250£ and a free nights at a hotel of the promoters choice.
This is a very compelling promotional campaign that will make people buy more Lynx deodorant and antiperspirant products during the time frame of the promotion in order to get a chance to win free gifts.
Check out some other promotional campaign blogs we wrote about: