After hearing the Star Wars theme tune being blared out of the traffic lights whilst crossing at Shibuya, the thought entered that this could and would truly be considered a marketing budget masterclass for all brands and marketing enthusiasts alike.
Disney did a great job in forming partnerships with some of the most influential global businesses and brands in order to give Star Wars the push it deserved. Here are a few examples of the methods engaged and how they created word-of-mouth commendably:
Overall, Disney have done exceptionally well to implant Star Wars into the heads of all whilst remaining true to the brand and franchise.
We have significant experience in product design, product sourcing and product manufacturing. At ODM we can help you utilise your marketing budget. Contact us to find out how we can help. If your interested in gift with purchase, or a POS display we have comprehensive portals dedicated to this on our website.
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