The future is here: using innovative digital POS displays and mixing technology-enabled experiences in physical stores with internet or mobile sales components, is now a top-trend.
The remarkable fringe branded Wall’s, with digital screen on the front size, has recently attracted our attention on the trade show in Hong Kong. Not just an ice-cream fridge, but a unique point-of-sale display: with eye-catching and colourful animated advertising messages, it will not let you just pass through.
Wall’s is a famous ice cream brand owned by Unilever conglomerate, and their creative and smart idea of using the door of the refrigerator as a place for digital advertisements will definitely be successful.
Today’s market is offering a large variety of digital advertising displays ranging in size from small video cards till huge screens several meters height. These smaller sized digital advertising displays bring visuals or videos to areas in-store that were never before possible and are ideal for integrating into POS displays to get your brands message across to your target audience. See how Adidas have applied them in their stores:
The high quality, low cost screens are available with various options to suit your digital requirements and have such benefits as:
Digital screens can be found both in in-store and outdoor marketing. They will be a perfect decoration for your shop window as well: see Chanel example.
The most updated digital POS displays can automatically change the message by location on an unlimited number of devices and screens in every store in the chain, update displays as the inventory changes, removing promotions as the stock runs out, or swap messages automatically based on the time of day or even the gender and age of the person viewing right now.
Interested to find out more about innovative promotions? Feel free to contact the ODM Team!
Also have a look at our related topic about video cards: Promotional Video Cards
Digital advertisement displays are colourful, interactive, eye-catching, and provide one of the most successful ways for passers-by and potential customers to see promotional information about your brand. They can be used to display video, images, or even audio.
Because of how engaging and appealing they are, they have to be in great vantage points where they are bound to be noticed. Examples of these are in stores or at duty-free aisle or even big buildings. Anywhere actually where there is a significant influx of people is a great location. Even better if your brand's product is within reach of the display.
Regardless of the industry you work in, digital POS displays are bound to not only give your brand more exposure but also impress your customer and inspire sales. It is also a great way to pass across information. So whether you work in retail, leisure, beauty, or are looking to breathe new life into a reception area, digital displays are exactly what you need.
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