ODM has spotted this concept in HKTDC’s Summer Sourcing Show this week. Available in 3 different sizes, these fabric strings are worn around the wrist like a bracelet. They have higher perceived value than the popular Silicone Bracelets but lower value than PU or leather bracelets.
The bracelet is woven with multi-coloured Nylon strings, representing the different colors of one’s national flag. Whilst this is a great national day promo with it being light, durable and low cost, companies might need to add plastic tag or other item to get company logo positioning (co-branding with the flag)..