Nescafe had this interesting promotion that gave away limited edition mugs as on-pack gifts with their coffee powder. There are 4 different mug designs, based on seasonal theme, making promo extra attractive.
Always a smart marketing strategy to have a series of promo gifts within the same theme. Customers will then have more incentives to buy the products, or even collect the entire series. We like the packaging as it makes the the promo mugs stand out on the shelves. Choice of bright colors and the ‘see through’ box were eye-catching enough to capture customer’s attention. With brand logo printed on the mugs, even when used with other beverages, customers would be easily reminded of the brand.
Take a look at what other promos Nescafe had…
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