Nestle Malta recently launched a promotion through its infant products. Purchase any 4 tins of Cerelac, Neslac or NAN3 and customers can enjoy a gift with purchase soft-toy representing characters in the Cars 2 film for free!
Fully utilizing Pixar licensing, this promotional item ties very well with the main item. Suitable for infants and attractive in terms of colour, this gift with purchase will encourage consumers to purchase more and collect the series.
Overall a simple marketing approach with in-store redemption method. Also a good promo to all mothers to get their infants products from Nestle. An example of good branding.
Check out plush related promo below or see here for more ideas on plush toys!
See below for more Nestle promotions…
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