Today we would like to focus on the great on-pack/ in-pack promotional products by Nestlé in their Milo food brand. To make the gift stand out whilst having a minimum impact on in-store display or packaging for the client.
The gift is behind a clear window in the box. Usually we see the gifts packed outside the packaging which can obscure the brand. However, with this in-box packaging to hold the toy, the above problem is solved.