With the opening of the London 2012 Olympic Games closing in, there will be plenty of promotional giveaways along the way. Powerade has decided to offer a very simple gift with purchase relating to sports and branded it with the iconic Olympic Games logo.
Promotional Gift – Powerade Sports Bottle
This drinking bottle is an excellent way to promote their own product because they can offer it filled with Powerade. That is a good promotional idea even if it is not a very original product.
Visibility during these kind of major events is a key point in the company’s promotional strategy. It may be better to propose an inexpensive product : this way it can really be given away in large quantities and reach out to a larger group of people.
What do you think of this marketing strategy?
If you want to check out other drinks promotion, have a look at these related blogs:
- BeerPromos.com
- Coca Cola x James Jarvis – 125th Anniversary Limited Edition Premiums
- ODM Olympic city tour – London & Rio
- Mascots for Olympics in UK unveiled.
- 2010 Summer Youth Olympics – promotions for sports events.
- Promo Ideas – Dr Pepper ‘Win Pants or Prizes’ Promotion
- Custom Drinks Packaging hits new level
