With the opening of the London 2012 Olympic Games closing in, there will be plenty of promotional giveaways along the way. Powerade has decided to offer a very simple gift with purchase relating to sports and branded it with the iconic Olympic Games logo.

Promotional Gift – Powerade Sports Bottle

This drinking bottle is an excellent way to promote their own product because they can offer it filled with Powerade. That is a good promotional idea even if it is not a very original product.

Visibility during these kind of major events is a key point in the company’s promotional strategy. It may be better to propose an inexpensive product : this way it can really be given away in large quantities and reach out to a larger group of people.

What do you think of this marketing strategy?

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