The 2014 Olympic Games was the first time that the Russian Federation hosted the Winter Games. You may view past games and events on the Russian Federation’s online website. With every online purchase, you will get a promo gift which is the mascot of the Sochi Olympic Games: The Snowboarding Leopard. The main idea of this promotion is to create more buzz and attention as well as support for the Sochi Olympics.
What Can a Promotional Plush Do for Your Business?
There are many different ways to use custom plush in your business. Firstly, a promo gift that is branded with your event or logo will remind your current customers about your company. Choosing to use plush mascots offers ample room for you to do your branding. Nowadays, it’s rather unusual to see a plain gift, most gifts have some kind of artwork or logo.
Secondly, using plush mascots as a promo gift serves as an advertisement for your business from wherever they are seen. Furthermore, it costs less to buy some items and print your logo on them as compared to doing a newspaper or television advertisement.
Thirdly, a plush mascot can be used to keep your staff happy. Apart from advertising, the plush mascot can also be used to reward employees. Promo gifts make nice gifts for your employees during holidays or for their birthdays.
Think of ways to make your brand or campaign stand out from the competition. Start planning for your promotion now! Promo gifts can truly bring success to your business. The plush mascot can be imprinted with your company name or logo for maximum exposure. Plush toys are a great way to take a refreshing break from a hard day’s work. Moreover, mascots are an attractive display on any desk. Even guests will notice the bright and fun plush toy and it will draw attention to your business. Start planning your promotion now, you can’t go wrong with a plush mascot. They bring a smile and hug to hearts of any age!
Now it is time to give our Russian readers a brief summary of this post:
Мягкая игрушка это лучший подарок для любой промо-акции. Кроме того, игрушки с логотипом компании повысят узнаваемость бренда и привлекут внимание покупателей. Начните планировать свою рекламную акцию на следующий год прямо сейчас, а компания ODM с удовольствием Вам поможет в этом.
Key Strategies for Using Promotional Plush in Marketing
1. Customization options and brand representation.
One of the primary advantages of promotional plush toys is the ability to customize them to align with your brand identity. Consider adding your company logo, tagline, or any other branding elements to the plush toys.
This will create a visual association between your brand and the plush toy, reinforcing brand recognition and awareness.
2. Incorporating promotional plush in event marketing and trade shows.
Promotional plush toys can serve as excellent giveaways or prizes during trade shows, conferences, or other events. Their cute and desirable nature makes them highly attractive to event attendees, drawing attention to your booth and generating engagement.
Consider using them as incentives for product demonstrations, contests, or as part of any interactive activities.
3. Leveraging social media and influencer marketing.
Social media platforms can be powerful channels for promoting your promotional plush toys. Create engaging and shareable content featuring your plush toys and encourage users to share their own experiences with your products.
Collaborate with influencers or micro-influencers in your industry who can showcase your plush toys to their followers, broadening your reach and generating buzz.
4. Partnering with charities and cause marketing initiatives.
Aligning your promotional plush toys with charitable causes or social initiatives can have a positive impact on your brand’s reputation. Consider creating limited-edition plush toys where a portion of the proceeds goes towards a chosen charity.
This not only creates a feel-good factor for your brand but also helps you connect with customers who are passionate about making a difference.
5. Utilizing plush toys as incentives or rewards.
Promotional plush toys can be used as incentives or rewards to encourage desired customer behaviours. For example, offer plush toys as free gifts with purchase or as part of loyalty programs. This can entice customers to make repeat purchases, drive customer engagement, and boost retention rates.
Discover how brands utilise plushies in marketing…
In this GWP campaign, customers may get a custom-made plush toy for every purchase of 3 Wall’s ice cream. The plush toy’s design follows Wall’s cheese-flavoured ice cream, which makes the item even more attractive.
Cadbury Dairy Milk has produced this awesome Spring Edition Peter Rabbit promotional plush toy to further stir excitement on the retail shelves. Inspired by the most beloved story from the British writer Beatrix Potter, this promotion seems to bring life to the famous The Tale of Peter Rabbit.
Slata offered great discounts on every purchase of branded plush toys that are available in the store. The promotion is even more exciting because of Minions – the famous Despicable Me movie characters are the featured promotional toys.
The versatility of promotional plush toys allows them to be utilized in a variety of industries and settings, from trade shows and events to online campaigns and social media. They can serve as memorable giveaways, incentives, or prizes, generating engagement and creating positive brand associations.
So, whether you are a small business looking to make a big impact or a large corporation seeking to strengthen customer loyalty, don’t underestimate the power of promotional plush toys. Incorporate them into your marketing strategies, and watch as they become a valuable tool in marketing your brand effectively and boosting customer engagement.
If you consider adding this adorable idea to your next marketing, feel free to connect with ODM to get a detailed quote. We’ll be happy to provide with your marketing needs!
