Neutrogena is currently having an on pack promo. Every purchase of 100 grams of deep clean foaming cleanser comes with a small, square face towel. This on pack promo can be found at Wal-Mart in Zhuhai, China.
Neutrogena is a skincare brand highly recommended by dermatologists. They offer a wide range of cosmetic, skin and hair care products. Headquartered in Los Angeles, California, Neutrogena’s products are distributed in more than 70 countries.
How a face towel makes a good on pack promo
A major reason that makes a face towel a good on pack promo is that it has a high utility value. Promo gifts with high utility value are popular amongst consumers. Offering a popular gift would definitely help to boost sales. Sales revenue would increase, allowing more profit. The chance of the increase in sales offsetting the cost of the face towels is very high. This is because an on pack promo like a face towel almost guarantees a very big increase in sales.
Another reason is that it enhances brand recollection. The logo of the brand can be embroidered onto the face towel. Whenever the face towel is used, the user will see the logo and remember the brand. The name of the brand would constantly me in the users mind. Thus, when the user needs cosmetic, skin or hair care products, she would naturally think of Neutrogena and purchase from them.
Lastly, this on pack promo is a form of advertisement for the brand. Since the face towel is small, there is a high possibility that the user would bring it out for camps or traveling. When she uses the face towel, other would see it. They would take note of the logo on the face towel, and remember the brand. That way, the brand gets advertised in a cost effective manner.
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