On Pack Promotions is a great way to distinguish your product among the increasingly hetic shelves of stores. This case by Kellogg’s with a free GAA jersey, training top and even a backpack in county colours for every sporty child that attends a GAA Cúl camp reflects a perfect way to incorporate on pack promotion.
Not only does this give distinction to the product but also creates necessary value to the product that will increase satisfaction to the interested consumers. Particularly in this case Kellogg’s have taken this even further by providing 3 free items as well as personalising the items with county colours. Implementing customisation such as this is a fantastic way to stand out and create a competitive advantage within a saturated market like breakfast cereal.
The benefits of an effective on pack promotion like this are profound. As outlined they certainly increase the profitability of the product offered. ODM have great experience with On Pack Promotions. To find out more you can visit our blog for inspiration, and contact us if needed.
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