When contemplating suitable places for drinks marketing campaigns you need to think of a bustling place full of people. The park makes for a perfect location as people are often slow-moving and relaxed, unlike a busy street where people are often rushing to get somewhere else.
An example of a drinks marketing campaign at it’s best
Is this the perfect place for drinks marketing?
We saw a perfect example of this in Zhuhai’s Hai Bin Park (海滨公园) at the weekend. One of China’s most famous brands of iced tea, Tong Yi (统一), was running a great campaign. It was 32°C and 90% humidity and Tong Yi had a stall set up selling their drinks straight out the ice filled barrel at 5RMB a bottle; 3RMB is the price at any convenience store around the city. However, if you buy 2 bottles you get a free fan/pen, if you buy 3 then you get a free towel. This kind of drinks marketing has proved to be extremely successful in the past.
Is this the perfect place for drinks marketing?
Truly a great day for drinks marketing
Is this the perfect place for drinks marketing?
We think this was a perfectly executed promotion and done on a great day. This is a great drinks marketing campaign to not only create a spike in sales but also aid in long-term promotion. There were people everywhere that day using fan pens, all over the park. The small towel just needs water added to it and it will become a handtowel showing Tong Yi’s branding.
If this has inspired you to run your own promotion please contact us here, we can assist with all promotional products as well as POS displays. If you require design work on these then contact our in-house sister company, Mindsparkz.
