POS Display Manufacturer Example – Mentos Creative Marketing

Working with a professional POS display manufacturer will ensure that your units are high quality and well-designed. The use of POS Display can help differentiate your brand from your competitors. A similar unique hanging POS display by Mentos can be useful in boosting your sales and improving your brand visibility.

POS Display Manufacturer: What are the benefits?

Working with a POS Display Manufacturer is more efficient than working with individual experts or companies. This is because they normally do not have all of the resources that they need. With a POS Display Manufacturer, the design team works with other departments. The Merchandising team will be there to help ensure that the client get a high quality but low cost custom POS display in time. With past experiences, the company can also get a lot of ideas and options from these manufacturers to see which POS Dispay would work best for them.

Why do we like this?

• Eye catching. This will be the first thing shoppers will notice as it stands out from the shelf because of its distinctive POS Display that showcases the product and brand itself. It is also more practical as it holds the different flavours of Mentos, most particularly its Coca-Cola flavour. This makes it easier to take the Mentos compared with Hi-Chew and other products that are rectangular. This is especially good for catering to those who are always on the go.
• Boost you Sales. These POS display can help increase the long-term profitability of the company. This is because it stimulates people’s curiosity and makes them want to check it out. The 2 for $11 Bundled Pricing strategy is also a useful tool for boosting sales. Buyers who can have two packs of Mentos for a discounted price are more likely to buy the items as it is cheaper than buying individually.

• Finer Brand Remembrance. This helps shoppers to recognise and remember the brand more easily because of its remarkable custom in-store display. This differentiation strategy gives more impact to Mentos’ brand compared with their competitors
• Customisable. The POS Display can be made from different types of materials, such as wood, plastic or cardboard to suit your marketing budget. This one works particularly well as it it made of cardboard. It is lightweight, hence a tie can be attached to it. Allowing a simple installation as you can just hang it onto the shelf. However, it is possible for it to fall or stolen if not secured properly.

At ODM, we can help you create your own POS display to showcase your brand and get your products noticed. Contact us today!

For more POS Display ideas, check out this blog:

How about a Gift with Purchase to attract more customers? Read here why you should consider it.

Find out how Mentos have done it in the past.

See what other candy brands are doing to expand their brand: