Natio, a famous Australian cosmetics brand is running a curious gift with purchase promotion in New Zealand. Customers who spend over 35$ on Natio products receive a free BBQ set! The set includes three tools : a fork, a spatula and prongs. The tools are packed into a handy black case designed specially for them.
What I find interesting in this promotion is that the promotional gift has nothing to do at all with the brand’s beauty product. In fact they almost seem in opposition : BBQ tools are generally a gift for men whereas cosmetics are bought by women. Maybe is this promotion targeted at men, so as to encourage them to by the cosmetics for the wives, girlfriends, sisters?
This would be an intelligent marketing strategy, as it enlarges the brand’s potential client pool!
Please check out other GWP ideas here :
- Promotional Gifts – Tote Bag by Natio
- Promotional Products – VB Beer Bags & Ice-Cold Alarm
- Promotional Cap with Logo for Stylish Summer
- Snow Beer – On Pack Sports Towel Gift.
- Billabong Wavefarer Sun Glasses GWP
- Taku Wine Promotion – Free Sunglasses with every 2 bottles purchase
- Promotional Gifts – Beach Bag by Natio
- Promotional Gifts for August
What do you think of this promo? What are you planning for this BBQ season?