The Dairy Industry is becoming more competitive, therefore, it is crucial for brands involved to offer promotions to customers so that they are able to stand out and gain a competitive edge against rivals. In this blog, we will talk about this promotional campaign done by Milka, the world famous instant-chocolate company, is running this online promotion.

This gift with purchase promotional offer is offered in France. We have seen such promotions on numerous occasions now and most of them come from milk/dairy companies. Below, we can see an image of the promotion that includes this promotional mug and how it is customized in terms of printing.

France Promos - Milka Promotional Mug

France Promos – Milka Promotional Mug

Impact of Milka´s Marketing?

Registering on Milka’s website, their customers can receive an amazing branded mug as a promotional gift. In order to make this promotional product even more eye-catching, Milka decided to colour it with a white and purple cow pattern. This is to suit the colours of their brand. This kind of promotional merchandise generally :

  • drives sales with an incentive product,
  • increases brand visibility in the long run
  • mugs will also be frequently used, therefore increasing brand recall
  • increase brand awareness because customers are more likely to notice you

By providing customers with a promotional gift like a promotional mug from which they will benefit regularly while displaying the logo and colours, Milka implemented the perfect promotional strategy.


How can ODM Help?

Keen on creating your very own promotional gift? Enquire @ ODM for more ways and explanation on how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here are capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!


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