SIU Cougars are giving away free promotional cups for every $50 spent on its online store. The porcelain cups have a high perceived value and will be highly sought after due to its exclusivity as compared to melamine cups. The porcelain cups can be used for drinking or simply as a collector’s item for use as a home decoration. Read more to find out how these promotional cups are used effectively as a promotional gift…

The SIU Edwardsville Cougars are the intercollegiate athletic teams of Southern Illinois University Edwardsville (SIUE), located in Edwardsville, Illinois. The Cougars athletic program is a member of the Ohio Valley Conference (OVC) and competes at the NCAA Division I level. The SIUE Athletic Department fields a total of 18 varsity sports teams, nine each for men and women.

Why use promotional cups as free gift?

They have used the cups as a promotional gift as they have a high perceived value and great branding surface to brand their logo on it. The promotional cups can be used for drinking or as a decor piece. It can be themed with their signature colours to attract attention.

Promotional Cups by SIU Cougar

Promotional Cups by SIU Cougar

How can a promotional cup affect sales?

SIU Cougars can brand their logo on the cup to increase brand awareness. This will promote the branding of SIU Cougars. By branding their logo on the cup, it also boosts brand recall. This provides free reminder advertising for the user to support the team as well as to make repeat purchases at its online store.  It will also entice customers to spend more than $50 in order to get the cup for free. Thus, this will increase sales for SIU Cougars as well as garner more support for the team.