Airtel, a leading global telecommunications company, has a football program, called Airtel Jeunes Talents, in Africa. The basic idea is to promote football in 16 African countries in which the company does business. Airtel hopes to help discover young talented football players in these developing countries. They partnered with Manchester United to bring this  ambitious project to life.


Promotional football product by Airtel

Airtel used promotional gifts to advertise this program. One of the advertising products used by Airtel Jeunes Talents is a handy plastic promotional Football Jersey water bottle. But so as to fully embody the spirit of the project, the bottle is :

Promotional football product by Airtel

Let’s cross our fingers that this promotional campaign shall be a success and that many new football stars will come to light thanks to it!

Check out other football and sports related promos here :