Brushing teeth is an activity repeated on a daily basis by every member of a household – this gives repeated and long term exposure for the brand.
This marketing fits perfectly with the business model of Caltrate. As a firm focusing and well being and health, giving away electric toothbrush gratifies customers with a gift of high perceived value while reinforcing the image of the company.
ODM already work with customers on many similar projects including but not limited to: branded towel, mirror, cup, keychain etc. The usual winners of those gifts with purchase campaigns are small and inexpensive products that will be used repeatedly.