This is a great way of promoting your brand. By utilizing an animal in their brand imagery and advertising, Kleenex are well positioned to introduce character based promotional plush toys of their mascot as a gift.
The company promotes this plush through their website where ten weekly free draws allow customers to win the plush puppies. Offering the Kleenex puppy is a win-win situation for both the company and the customer.
The company gets traffic to their website allowing them to promote their business, and the customers get some free promotional products!
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