Birds Eye UK has recently started a Multiple Purchase Promotional Campaign. Collect cuddly plush bears free by collecting tokens. Polar bears certainly tie in with their message as they market Fish Fingers and frozen vegetables.
This great plush toy is backed by some very good marketing, including in store promotions and utilization of social media websites. An example of this is the “Free the Birds eye Polar Bear” on Facebook. This gives the consumer a sense of reality about the bear being let loose (as a promotional product).
The use of character based branding has increased in the United Kingdom recently as seen with Compare the Market. This allows companies to branch into promotional plush toys to enhance their brand.
This campaign is a perfect fit of excellent marketing and a great promotional product.
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