More promotional trends from France – here Jenlain beer is promoting its boxed gift set including a bottle, a glass and 2 miniature bottles of syrup to flavour your beer.
Miniature bottles are a great idea for on pack gifts and in this case showcase the unique drinking experience for the product.  Other benefits
- Free gift always encourages sales
- Unique Promo jumps off Shelves and grabs attention
- Free miniature bottle can lead on a potential future purchase of beer
- Mix of traditional drinks & Bright Young Packaging works !!
The Beer promotion works for both products: increased beer sales and the sampled bottle can be seen as a co-branded promo.
Jenlain choose to give away sirup bottles which is interesting as beer cocktails are really rare on the market. Â Â Great campaign to attract new customers like women for instance.
Also useful for bars and restaurants, miniature bottles are worth belonging to the rest of ODM best beer promotion.
