As summer draws to an end in Russia, most companies embark on a final bid to make the best out of this season’s promotions. A perfect example is Yves Rocher – The fashion chain is currently giving away swim sets with every purchase of 690 roubles and above.

GWP Promo – Swim Set by Yves Rocher

The promotional gift they are handing out is ladies swimwear. Customers can choose from a bikini top, halter neck top and a bikini bottom. This promo would definitely entice women to purchase more at the store because the swim set is simple and stylish! This will increase the perceived value of the product immensely and the sales are sure to soar.

Ideally, Yves Rocher could have placed their logo on the swim set to enhance brand recall. Branding would have also created free advertising.

Do you think there is anything else that could have been done to increase brand recall? Feel free to share your thoughts here!

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Here is a brief description of this promotion for our Russian followers:

Как Вы уже успели заметить, косметический бренд Ив Роше никогда не скупится на подарки. И вот очередная промо-акция от этой марки. При заказе всего от 690 рублей, Вы получаете в подарок потрясающий набор: плавки, лиф и топ. Все три предмета выполнены в одной цветовой гамме и поэтому отлично сочетаются между собой. Отличное летнее предложение – дамы не устоят!