Water is one of the most important substances on earth – that is the reason why Scandic, a well-known hotel group, acts really responsibly and works hard not to produce waste thus reducing water pollution. Scandic guests will definitely appreciate this eco-friendly policy, which will create a positive image for the brand.
The returnable bottle
The Olympic swimmer Therese Alshammar, together with a famous designer Jonas Torstensson, have designed a returnable bottle exclusively for Scandic. All its parts are made from recycled materials. A penny from every bottle purchased goes to the Scandic Sustainability Fund, which supports initiatives that contribute to a sustainable society.
Scandic Returnable Water Bottle
Scandic’s sustainability fund has already raised 100,000 euros. Initiatives like these are a good way of branding and it is something that helps the company to gain a competitive advantage. The hotel also benefits by having their logos on this bottle and from long term brand exposure.
If you are interested in similar promotions, do not hesitate to have a look at the following posts:
- Goodie bag from Danish Eco Label
- Promotional Product Hong Kong – Bags from HKTDC Food Expo
- Gevalia GWP Mug
- Heineken At CPH Fashion Week in Denmark
- Nisa Promotion – Win a bike
A few words for our Danish readers:
Vandet er en af Jordens vigtigste ressourcer – og på Scandic tager de medansvar og arbejder målrettet på ikke at skabe spild og på at holde vandet rent. Det er vigtigt, at deres gæster får en dejlig oplevelse, som samtidig er skånsom mod naturen. Deres vandflaske er designet af en svensk kvinde, for hvem vand er vigtigt. Hun er den olympiske svømmer ved navn Therese Alshammar. Therese har samarbejdet med formgiveren Jonas Torstensson, og sammen har de designet flasken. Den er fremstillet i håndblæst returglas, og proppen er lavet af genbrugsmateriale. En krone pr. flaske går desuden til Scandic Sustainability Fund, som støtter initiativer, der bidrager til et bæredygtigt samfund. Scandics bæredygtighedsfond indsamlede 100.000 euro. For andet år i træk uddeler Scandics bæredygtighedsfond et stort pengebeløb for at støtte initiativer, der bidrager aktivt til et bæredygtigt samfund. Dette er en super god og effektiv måde at markedsføre et firma på, og som samtidig gør et godt formål og skåner miljøet.
