Renowned beer brand, Stella Artois is currently holding a promotion at Tesco in the UK. Other than the Stella Artois bottle, this promo pack also includes a Chalice Glass and a Head Skimmer.

Stella Artois Promotion

We like this promo because the packaging outlines the shape of Chalice Glass. This type of glass is known to be the best glass to go with Stella Artois. It is a great way to market the beer, not to mention it looks really attractive on the shelves.

A Pint Head skimmer is also something unusual as a promo gift. According to Stella Artois Nine-Step Pouring Ritual, the ‘Beheading’ Process would require a head skimmer. By giving away something that is related to its own unique beer experience, brand can promote itself, raise awareness of company.

Do you know the difference between different alcoholic glass wares? Click here to find out more.

Also, don’t forget to check out our Beer Promo Blog for a variety of promo ideas specially for beers!

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