What are all companies interested in? The most important is, of course, boosting the sales. TIKKURILA chose the right marketing move; they offer gift with purchase to their customers.
In Russia Tikkurila offers its customers a promo with very simple rules. The bigger the amount of purchase, the better the gift. Customers can get a decorative vase (minimum spending of 1000 rub), a set of glasses (minimum spending of 2000 rub) or branded wall clock (minimum spending of 3000 rub). Read on to find out more about this promotion!
Take a look at possible gifts:
Tikkurila is a Finish company in the industry of interior paintings and decorative coatings, which was founded in 1862. After 150 years of successful history, the company has a leading position at the market of Baltic and Eastern European countries, and Russia. This proves that Tikkurila understands the needs of the customers and therefore gift with purchase is a great marketing move.
When your company offers gift with purchase, it means that you are offering an additional bonus the purchase of any specific product. This gift has a psychological effect on consumers. An extra bonus gives them a sense of contentment when they get something extra for their money. Thus when you offer a gift with purchase, you have an edge above any other competitive products that do not offer any extra incentive. The goal of a gift with purchase is to captivate the interest of consumers.
Branding is very important for any marketing campaign. Never forget to brand gifts that your give to customers/ and you may ask: why is branding so important? Let me tell you why. Branding helps your customers to remember your brand easily. When you brand a gift, customers will remember your brand every time they use the gift
Our Russian followers may find a brief description of this promotion below:
Tikkurila основана в 1862 году и является ведущей компанией в области производства декоративных лакокрасочных материалов в Финляндии, Швеции и России, в странах Балтии и в Польше. С 22.07.2013 по 08.09.2013 проводят акцию «Гарантированные призы за покупку краски TIKKURILA».
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More