Bag a canvas tote bag with Din Tai Fung’s gift with purchase. OCBC card members can receive this bag with a minimum spending of S$90. All other customers can receive this bag with a minimum spending of S$100 or at S$7.90 with a minimum spending of S$50. This gift is offered in 4 different colours – scarlet, jet black, ivory and olive, one for every week of the month of May. This gift with purchase can be found at any Din Tai Fung restaurant in Singapore.
Din Tai Fung (鼎泰豐) is a chain of restaurants originating in Taiwan. Specialising in Xiaolongbao (small steamed buns) Din Tai Fung has numerous restaurant chains across the globe.
Using a gift with purchase to your benefit
There are many ways that you can use a gift with purchase to your benefit. Let’s take a look at how Din Tai Fung has used this gift with purchase to their benefit.
Variation in Colours of Promo Gift
A unique point about this gift with purchase is that the colour of the gift changes every week throughout the promotion period. This is a brilliant way to encourage repeat purchases. After collecting one colour this week, when the customer passes by the restaurant next week and sees that the colour of the gift has changed, he would be enticed to patronise the restaurant to get the other colours. Furthermore on the advertisement, it says to collect all 4 bags while stocks last. This also helps to encourage repeat purchases.
Another way to use a gift with purchase to your benefit is to brand it.
Branding is very important for any marketing campaign. Never forget to brand gifts that your give to customers/ and you may ask: why is branding so important? Let me tell you why. Branding helps your customers to remember your brand easily. When you brand a gift, customers will remember your brand every time they use the gift. Din Tai Fung has not only branded their bag, they have printed their signature xiaolongbao on the bag.
Lastly, this bag is reusable. It can help people to cut down on the number of plastic bags that they use. This helps to save the earth. It would also appeal to customers who are environmentally conscious.
After reading about this gift with purchase, start offering a gift with purchase to benefit both you and your customers!