Many Chinese companies are currently offering gift with purchase. Not wanting to lose out in the oral hygiene market is Darlie. Darlie is currently offering a tea mug as a gift with purchase of two 140g tubes of toothpaste. The tea mug comes in two colours, green and white. This gift with purchase was spotted in Wal-Mart, Zhuhai.
Why offer a tea mug as a gift with purchase?
The toothpaste to be purchased in order to receive the gift is toothpaste that is enriched with tea leaves. This makes the tea mug a suitable gift with the purchase of a specific product. Having a gift that is complementary to the product makes the gift with purchase attractive.
Another reason to offer the tea mug as a gift with purchase is its high utility value. The mug can be used to keep its contents warm. This is a highly-sought after item as people in China enjoy hot drinks such as tea or coffee. Thus, offering the tea mug would help Darlie to attract attention from the public.
Benefits of a gift with purchase
One benefit of a gift with purchase is that brand awareness will improve. When the tea mug is branded, the user is constantly reminded of the brand whenever he uses the product. This constant reminder of the brand would help the user to remember the brand easily. Whenever the words “oral hygiene” or “toothpaste” is mentioned, the user would automatically think of Darlie.
Another benefit of a gift with purchase is an increase in customer base. Many members of the public will take note of the gift with purchase. They may not be customers of Darlie, but seeing the gift being offered, they may decide to try Darlie toothpaste. This would help to increase Darlie’s customer base. It also helps to foster greater customer loyalty among current customers.