Lambrini is currently carrying out cider marketing. This promotion is aimed at raising awareness for their Lambrini Cider.
So what is this cider marketing that Lambrini is carrying out all about? Consumers get to receive a LamBrolly umbrella when they collect 3 neck collars from special 75cl promotional bottles and complete the form on one of them. They can proceed to post their claim to Lambrini Cider Promotion, PO Box 21, Ashton Under-Lyne, Lancashire, OL6 8GW. Their free LamBrolly will then be sent to them in the post.
Up Up & Away – Lambrini Cider Marketing
Lambrini is a refreshing, lightly sparkling perry. Available in a number of flavours, there’s something for every Lambrini Girl.
Why make use of this LamBrolly in cider marketing?
LamBrolly serves as a walking advertisement for Lambrini. Whenever one carries it around, be it a rainy or sunny day, others would be able to see the imprinted brand name on the umbrella. Furthermore, this umbrella is in a prominent magenta colour which would definitely catch the eyes of many.
By branding the umbrella, it will leave an impression on consumers that this umbrella is an exclusive gift that is only available at your company. No other company would be able to provide the same umbrella. This would encourage consumers to purchase Lambrini Ciders in order to receive the LamBrolly, thus helping to increase sales for the company.
Branding also helps to stimulate brand recollection for existing customers. Each time the customer takes out the LamBrolly to use, she will definitely be reminded of where she got the umbrella from. This would induce her to purchase more drinks from Lambrini while expecting future promotions from them. Brand loyalty would also be cultivated, meaning that the consumers would prefer to purchase drinks from Lambrini instead of other brands.
With more consumers choosing your brand over others, your brand name would become more established over time. This would in turn allow your company to have a competitive advantage as well as a stronger foothold in your industry.
