Everyone loves a promo gift which has high retail value. This is exactly what HMV is offering. With the purchase of a Philips Fidelio S1 or Philips Fidelio S2, customers can receive a Philips portable Bluetooth speaker SBT30 worth S$89. Alternatively, with the purchase of a Philips Fidelio L1 or Philips Fidelio M1, customer can receive a Philips SHOQBOX wireless speaker SB7100 worth S$199. This promotion can be found in any HMV store in Singapore.
HMV is a British entertainment retail brand. It has a wide range of products from books to ticketing from the latest in the entertainment scene to classic hits from the past. They operate mainly in UK which branch stores in Singapore and Hong Kong.
Turn It Up with this Promo Gift from HMV
How is this promo gift attractive?
This promo gift is attractive mainly because of its retail value that is marked on the promotion. A gift with a high retail value is attractive as customers would be able to save that amount of money by getting the item as a gift with another purchase. Customers that are interested in stretching their dollar will be especially interested in such a promo gift. Of course, do mark the accurate retail value on the promotion as customers may check to see if a promo gift is really worth as much as it is written.
How does the company benefit?
Firstly, giving one of your products as a gift with purchase is a good way to clear old stock. For stocks that do not have much quantity left or production has been discontinued, it would be good to offer them as promo gifts. This helps to provide your customers with additional benefit while clearing stock that may become obsolete.
Secondly, it is good advertisement for the brand. By exposing more products of the brand to customers, they will come to realise how good the brand is. This helps them to become loyal customers of the brand. This will help the brand to retain its customer base.
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