Aquascutum, a famous and prestigious fashion brand are offering a unique gift with purchase. Gift with purchase are used many times by companies as a marketing strategy to increase sales and awareness of brand. However, rarely do businesses implement a unique gift with purchase that is also interesting enough to be effective. This one by Aquascutum certainly is, providing a luxury Teddy Bear with the purchase of their Classic Club Check Ladies Wallet.
Furthermore this gift with purchase example is mainly effective due to the type of gift they’re offering. By offering a luxury teddy bear fits perfectly with the type of product offered. As the product is high end, the gift also must be high quality to effectively attract the right client to the product. Also the pattern design type pattern on both product and gift help to create value in the promotion, therefore inciting more consumers to the purchasing process.
A Gift with Purchase campaign can offer many benefit to the company implementing it, including;
Ultimately, these benefits will help make a company who uses this strategy prosper by increase customers and added sales in the long run.
Here at ODM we specialise in promotional gifts with purchase. If you find this article useful, be sure to view our ODM blog here and you will find more useful information on marketing strategy and our company.
In addition, if you’re interested in gift with purchases then please visit our anchor page, with tailored advice on this topic.
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