Wolf Blass is an Australian wine company from South Australia. They are established in their industry and sponsor the women’s Australian Football League. Wolf Blass have offered an insulated beverage container as a GWP in Hong Kong. This is a smart marketing campaign. By offering this gift with purchase, they provide customers with a reusable item. This results in a feeling of value for money. Furthermore, this item has their branding printed on it. This provides brand promotion with longevity.
Wolf Blass have named the product an insulated beverage container and not a wine container. This give the product a more varied usage and more opportunity to provide brand awareness. An insulated beverage container is perfect for summer gatherings with friends and family. This GWP is practical and effective in its function of brand promotion.
Why should you also choose an insulated beverage container for your next campaign?
- Customisation and branding: An insulated beverage container has a large area and it easy to personalize. Wolf Blass have gone for simple but effective branding here and the same can be done on any other drink cooling product, with custom shape, colours and printing.
- Increase perceived value: This item is given as a gift with purchase. The customers perceive it as a higher value as they feel like getting two items for one purchase. An insulated beverage container can be used for wine, beer and many other drinks hence, it would ideal as a gift to a friend.
- Stimulate sales: For first time customers, it may be challenging for them to find the best wine to buy based on the bottle alone. Therefore, it is nice to have a GWP included, to tempt consumers in to trying your wine.
- Customer Retention: Customers who have bought your bottle for the first time and plan to buy more will find themselves excited to see that they can get more containers with another purchase.
Interested in this product? Please don’t hesitate to contact us. We will provide you with our quality sourcing, designing and manufacturing services necessary to help you in your next promotional campaign.
Below you can find other wine promo ideas: