Sa Sa, a leading cosmetics retailing group in Asia launched a great promotion recently. Customers can buy this eco-friendly shopping bag at 19.90HKD – discount from the original price of 29HKD, with any purchase. This shopping bag can be folded up and packed into the teddy bear key chain pouch.
This is a fantastic marketing approach by the company. The bag and teddy bear pouch come in only one colour – pink, which is Sa Sa’s corporate colour. This way, customers can easily relate the bag and teddy bear to Sa Sa just by looking at its colour.
Customers will be attracted to buy this promotional item since it has a dual function of both a shopping bag and a key chain. The shopping bag is especially useful in Hong Kong since most shops do not provide free plastic bags for your purchases. Also, young ladies, who make up a large portion of Sa Sa’s customer base, will find this teddy bear key chain pouch to be very attractive.
Another great factor about this teddy bear is that it is not attached to the shopping bag. It can be used separately as a coin purse, cosmetics bag, trinkets bag, etc…, making it very user friendly.