Here is another gift on purchase promotion spotted in Hong Kong airport. The promotion was by Chivas, the famous whiskey and scotch brand. For each two bottles of their classic scotch bought, customers received a free Chivas leather bag.
Hong Kong duty free promo - leather bag by chivas
The promotion particularly appealed to me as :
- the quality of the bag was good : all leather. It would make a great corporate gift for top clients.
- great incentive for purchase : indeed the bag was well shown off at the entrance to the duty free store. very eye catching.
- efficient advertising agent : a branded bag accompanies customers everywhere and therefore shows off the brand everywhere.
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